Sales and Marketing Plans

The Business Cornerstones

For most enterprises your sales and marketing plans are the cornerstones of longevity and sustained business success.

These plans enable your brand, solutions and sales teams to give you your requisite competitive advantage in a crowded marketplace.

The best plans do not focus on you or shareholder returns. Nor do they focus on your offerings.

Instead, the most successful plans encompass quantifiable, practical methods to target the best-fit customers by showing how you can demonstrably meet their business needs.

With targeted customers duly identified and listed, and with business needs clarified and understood, you will be in the strongest position to begin communicating with prospects in ways that are truly relevant and meaningful to them.

And because your sales messages are directly relevant and interesting, your sales successes increase.

Maximising Revenue Opportunities

Quantum helps clients maximise the revenue opportunities for current and future services by:

• • • Targeting appropriate customers for each current and planned business line
    • Establishing the most relevant job functions within prospect organisations for targeting
    • Identifying the most appropriate, lucrative market sectors (geographical, vertical)
    • Constructing compelling value propositions for different buying influences in different prospect companies within segmented markets
    • Clearly communicating your business value add to your audience via relevant honed sales messages (verbal, presentations, proposals, collateral and other media)

Sales Execution and Support

You can have the best services and products in the market but if your Sales Team isn’t working systematically and consistently in the optimal way your revenues will be way down on where they could be.

Quantum supports sales organisations meet – and then exceed – their revenue-generating potential.

• • • Sales Strategy – Quantum targets appropriate customers for current and planned business lines and identifies the most appropriate and lucrative market sectors (geographical, vertical). Once aligned with compelling value propositions for your segmented buying influences, the cornerstones of your sales strategy are brought into place
    • Sales Playbooks and Process – define the most effective, streamlined ways of engaging with prospects and customers and adhere to these ways consistently for sales success
    • Sales Training – train your people to be better sales performers
    • Sales Coaching – harness your sales leaders to coach to sustain and improve the performance of your sellers