More Effective Marketing
Selling is most effective when preceded by effective outreach marketing (promotion).
There’s something of a “grey area” between Sales and Marketing where the responsibilities can become somewhat blurred and, if the blur gets ignored, not only can inter-departmental tension arise, but potential revenue is lost. (This is frequently referred to as “Sales and Marketing Alignment”.)
Quantum steps up the plate to provide sellers with the requisite media materials essential for the successful promotion of products and services.
Most of these tools are digital, and include brochures, posters, presentations, proposals, websites and other types of collateral.
The difference is that we go far deeper than the pretty gloss that ends up on the page, the card, the slide, the screen …
… because the gloss only sticks when duly underpinned by enduring relevance and audience appeal.
We’ll Uncover your True Value
If you commission Quantum to assist with your promotional drive we will rigorously – sometimes even painstakingly – work with you to establish your business purpose, your intended audience, your real value to that audience and how best to construct your sales story to meet your business drivers.
And if your new promotional tools will end up in the hands of salespeople, we will – optionally – train your teams to use the new tools most effectively, whether the new tool is a sales presentation, a proposal template, a video for use in a Teams call or a brochure.