What’s in a Word? (Video)
Sell more by using better words. Compel your prospects to buy from you by harnessing the power of words. Be more positive and audience-centric in the way you use words in all sales interactions.
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Quantum develops powerful sales and marketing messages that resonate with your audiences, prospects, followers, and customers, compelling them to take action with you.
The rise of the internet and social media means that buyers have a huge amount of information about your products – and your competitors’ – at their fingertips.
The way to shine is to differentiate …
… differentiating during sales cycles and with your online promotional media prior to sales cycle commencement.
The inability to differentiate your solution and your company results in your prospect buying from your competitor or – more likely – not buying anything at all.
Poor differentiation also means that your solution may be seen as “commoditised”, putting you on the back foot, under pressure to discount your price or lose the sale.
What makes your solutions, your company, your people (including you!) different from your competitors?
When potential buyers are confused they are unlikely to take action. So, they don’t make any sort of purchasing decision.
And if they do act, if they do decide to buy, their inability to perceive proper value and differentiation can lead to demands for heavy discounts.
But of course, were you to yield to such discounting pressures both your revenues and your profits suffer.
Are you genuinely prepared to tolerate that?
Listing off reams of features and benefits is unlikely to win you new customers or fans.
Quantum will work with you to persuade suspects / prospects that you will meet their needs better than your rivals.
This level of persuasion necessitates a limited number of vital differentiators, coupled with plausible evidence that puts very clear water between you and your competitors.
Only in this way can you enjoy the confidence that buyers in your market will be convinced that your proposed solution works best for them and offers real value.
Strong differentiation sets your capabilities apart from the capabilities of others.
In helping develop your critical differentiators, Quantum engages with key members of your marketing team, sales personnel and other nominated senior participants in a “kick-off” meeting.
Securing the early involvement of the key players fosters shared ownership of the differentiators once they have been agreed, meaning that everyone fully commits to your new and refined messages right from the outset.
You’ve then got yourself a “golden thread”.
Whenever you communicate with your market your differentiators are heard loud and clear!
Our Value Proposition services bring you to a full understanding of what customers and prospects value most highly about your offerings from their perspective.
So, your candidate value messages are rationalised and whittled down until only the very best are left – these are the value messages that audiences will embrace.
Documented messages are thoroughly tested and sense-checked before being visualised to provide another perspective and so allow for further testing. After all, audience respond better to images than to words.
The best sales messages and structured, packages and then inform the creation of a new raft of powerful media – sales presentations, website, proposals, social media campaigns, promotional collateral …
Sell more by using better words. Compel your prospects to buy from you by harnessing the power of words. Be more positive and audience-centric in the way you use words in all sales interactions.
You can make profound changes to your sales conversion rates...
The sales proposals and presentations that they developed with us were outstanding. The underlying messages were simple and crisp, appealing directly to our targeted audiences. Their role in delivering key sales wins in London and in the South West was absolutely invaluable
Here we take a look at the things you should consider before...
Get Ready to Walk At the end of your sales meeting or call...
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