From Boring Bullets to Vivacious Visuals
Is the look and feel of a presentation – its visual style – the most vital ingredient of a powerful sales presentation?
For most business audiences the answer is “no”, but your visuals are what helps build that all-important first impression.
Get that wrong and you are out of the door. So we help you get the visuals looking great. But brilliant visuals, whilst, necessary, are not sufficient on their own.
If visuals aren’t the most important thing, then what is?
Flip the roles. Stop thinking like a presenter. For a second put yourself in the audience.
The audience wants to know what’s in it for them. What value can you bring to make their lives easier, better, more profitable?
Clarity on how you deliver value trumps everything else (including bullet points delivered by an awkward presenter.
Which is why we start with value. Your value.
Your value requires that we nail your essential sales messages, structure them into the most powerful story form possible and then test the messages and the story in the form of a Storyboard. Only when this is all signed off – and your value 100% defined and agreed – do we move on to Design and building your presentation.
The Importance of Great Design
Your presentations don’t have to be things of perfect beauty, but you’ll be far more successful in sales if your sales decks are magnetically visual!
But hang on. Is the look and feel of a presentation – its visual style – the most vital ingredient of a powerful sales presentation?
Actually, “no”! If visuals aren’t the most important thing, then what is?
Flip Perspective
To answer that flip the roles. Stop thinking like a presenter. For a second put yourself in the audience.
The audience wants to know what’s in it for them. What value can you bring to make their lives easier, better, more profitable. Clarity on how you deliver value trumps everything else (including bullet points delivered by an awkward presenter.
But design is still essential. A shoddy amateurish presentation puts you immediately on the back foot in your meeting – a place you seriously don’t want to be.
Make the Design a key part of your considered approach to building your new presentation, but don’t put all of your eggs (i.e. your money) in the Design basket.
Pretty, but vacuous, presentations will hold the audience for two or three minutes. After that you’ll be perceived as the emperor with no clothes.
The Quantum build process takes Design very seriously. But it’s one of the last stages in our process.
Samples of Presentation Design Work