The sales proposals and presentations that they developed with us were outstanding. The underlying messages were simple and crisp, appealing directly to our targeted audiences. Their role in delivering key sales wins in London and in the South West was absolutely invaluable
The Importance of Great Design
Your presentations don’t have to be things of perfect beauty, but you’ll be far more successful in sales if your sales decks are magnetically visual!
But hang on. Is the look and feel of a presentation – its visual style – the most vital ingredient of a powerful sales presentation?
Actually, “no”! But if visuals aren’t the most important thing, then what is?
To answer that, flip the roles. Stop thinking like a presenter. For a second put yourself in the audience.
The audience wants to know what’s in it for them. What value can you bring to make their lives easier, better, more profitable? Clarity on how you deliver value trumps everything else (including boring bullet points delivered by an awkward presenter).
But design is still essential. A shoddy amateurish presentation puts you immediately on the back foot in your meeting – a place you seriously don’t want to be.
Make the Design a key part of your considered approach to building your new presentation, but don’t put all of your eggs (i.e. your money) in the Design basket.
Pretty, but vacuous, presentations will hold the audience for two or three minutes. After that you’ll be perceived as the emperor with no clothes.
The Quantum build process takes Design very seriously. But it’s one of the last stages in our process.