More Effective Marketing
Promotion is heart the heart of business growth because it’s the necessary precursor to successful selling.
You can only sell when you have previously generated leads. No leads, no prospects. No prospects, no sales. No sales … well, you’re in trouble!
Selling is always most effective when preceded by effective outreach marketing (promotion). But when does selling start and marketing end? Stuff can definitely get lost or ignored in this “responsibilities gap”. (The issue of “Sales and Marketing Alignment”.)
Quantum steps up the plate to provide sellers with the requisite media materials essential for the successful promotion of products and services.
Most of these tools are digital, and include brochures, posters, presentations, proposals, websites and other types of collateral.
There are 10,000s of agencies out there with offers in these areas. So why come to us?
The difference is that we go far deeper than the pretty gloss that ends up on the page, the card, the slide, the screen …
… because the gloss only sticks when duly underpinned by enduring relevance and audience appeal.
If you commission Quantum to assist with your promotional drive we will rigorously – sometimes even painstakingly – work with you to establish your business purpose, your intended audience, your real value to that audience and how best to construct your sales story to meet your business drivers.
And if your new promotional tools will end up in the hands of salespeople, we will – optionally – train your teams to use the new tools most effectively, whether the new tool is a sales presentation, a proposal template, a video for use in a Teams call or a brochure.