The sales proposals and presentations that they developed with us were outstanding. The underlying messages were simple and crisp, appealing directly to our targeted audiences. Their role in delivering key sales wins in London and in the South West was absolutely invaluable
Set Yourself Apart
Strong differentiation sets your capabilities apart from the capabilities of others.
Weak differentiation – conversely – is where you are simply describing a feature, then failing to provide details of any associated benefits, nor offering up any supporting evidence
In helping develop your critical differentiatiors, Quantum engages with key members of your marketing team, sales personnel and other nominated senior participants in a “kick-off” meeting.
Securing the early involvement of the key players fosters shared ownership of the differentiators once they have been agreed, meaning that everyone fully commits to your new and refined messages right from the outset.
You’ve then got yourself a “golden thread” – a set of tight, consistent messages for use across all of your sales and promotional media.
This golden thread serves as a reference tool, allowing sales and marketing to consistently “sing from the same hymn sheet” across all your media and in all of your sales conversations:
- Sales presentations
- Content (including brochures and other promotional collateral)
- Social media
“Duncan Cranmer [of Quantum] has had a major impact on the quality of the proposals submitted to clients and our final presentations, as well as helping define and improve our internal systems and processes.”
CEO, Healthcare, Watford
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