Here we take a look at the things you should consider before...
Compelling Value Propositions (VPs)
Quantum works with you to develop powerful sales messages that resonate with your audiences and compel them to take action with you
60% of typical purchasing decisions are fully completed before today’s decision makers even engage with the salespeople of their potential suppliers.
The canny sales organisation knows this already and has adapted its ways of selling to accommodate this paradigmatic shift.
The rise of the internet means that buyers have a huge amount of information about your products – and your competitors’ – at their perusal. This means that your business offers really must shine when purchasers do come into contact with your sales professionals, your sales presentations and your proposals. The way to shine is to differentiate
The Importance of Differentiation
Failure to differentiate your solution and your company will result in your prospect buying from your competitor or not buying anything at all.
Poor differentiation also means that your solution may be seen as “commoditised”, which means that you will be under pressure to discount on price or lose the sale.
Our Sales Messaging / Value Proposition definition services bring you to a full understanding of what customers and prospects value most highly about your offerings from their perspective. So that you can increase your revenues from each offering.
Value Workshops – Get to your True Differentiators
In our Value Proposition workshop we work with your people to get under the bonnet of your offer from the perspective of the prospect (i.e. come to a clear understanding of what your prospective clients truly value).
A stronger VP consequently underpins stronger sales presentations, proposals and promotional collateral.