What’s in a Word? (Video)
Sell more by using better words. Compel your prospects to buy from you by harnessing the power of words. Be more positive and audience-centric in the way you use words in all sales interactions.
Strategy and Competitive Advantage
Your sales strategy is your company’s plan. It’s what enables your brand, services and products across the board to give you your competitive advantage in a crowded marketplace.
The best sales strategies do not focus on you. Nor do they focus on your offerings. Instead, the most successful sales strategies seek to target the best-fit customers by directly and demonstrably meeting their business needs.
With targeted customers duly identified and listed, and with business needs clarified and understood, you will be in the strongest position to begin communicating with prospects in ways that are truly relevant and meaningful to them.
And because your sales messages are directly relevant and interesting your sales successes increase.
The Drive for Organisational Success
Your sales strategy sets the overall direction for corporate sales success at the organizational level.
Quantum helps clients maximise the revenue opportunities for current and future services by:
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- Targeting appropriate customers for each current and planned business lines
- Establishing the most relevant job functions within prospect organisations
- Identifying the most appropriate, lucrative market sectors (geographical, vertical)
- Constructing compelling value propositions for different buying influences in different prospect companies within segmented markets
- Clearly communicating your business value add to your audience via relevant honed sales messages (verbal, presentations, proposals, collateral and other media)
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