What’s in a Word? (Video)
Sell more by using better words. Compel your prospects to buy from you by harnessing the power of words. Be more positive and audience-centric in the way you use words in all sales interactions.
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Quantum develops powerful sales and marketing messages that resonate with your audiences, prospects, followers, and customers, compelling them to take action with you.
The rise of the internet and social media means that buyers have a huge amount of information about your products – and your competitors’ – at their fingertips.
This means that your business offers really must shine when purchasers do come into contact with your promotional material, your sales professionals, your sales presentations and your proposals.
Our Value Proposition services bring you to a full understanding of what customers and prospects value most highly about your offerings from their perspective.
So, your candidate value messages are rationalised and whittled down until only the very best are left – these are the value messages that audiences will embrace.
Documented messages are thoroughly tested and sense-checked before being visualised to provide another perspective and so allow for further testing. After all, audience respond better to images than to words.
The best sales messages and structured, packages and then inform the creation of a new raft of powerful media – sales presentations, website, proposals, social media campaigns, promotional collateral …
Listing off reams of features and benefits is unlikely to win you new customers or fans.
Quantum will work with you to persuade suspects / prospects that you will meet their needs better than your rivals.
This level of persuasion necessitates a limited number of vital differentiators, coupled with plausible evidence that puts very clear water between you and your competitors.
Only in this way can you enjoy the confidence that buyers in your market will be convinced that your proposed solution works best for them and offers real value.
Sell more by using better words. Compel your prospects to buy from you by harnessing the power of words. Be more positive and audience-centric in the way you use words in all sales interactions.
You can make profound changes to your sales conversion rates...
The sales proposals and presentations that they developed with us were outstanding. The underlying messages were simple and crisp, appealing directly to our targeted audiences. Their role in delivering key sales wins in London and in the South West was absolutely invaluable
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