Differentiation

Set Yourself Apart

Strong differentiation sets your capabilities apart from the capabilities of others.

Weak differentiation – conversely – is where you are simply describing a feature, then failing to provide details of any associated benefits, nor offering up any supporting evidence

In helping develop your critical differentiatiors, Quantum engages with key members of your marketing team, sales personnel and other nominated senior participants in a “kick-off” meeting.

Securing the early involvement of the key players fosters shared ownership of the differentiators once they have been agreed, meaning that everyone fully commits to your new and refined messages right from the outset.

The Golden Thread

You’ve then got yourself a “golden thread” – a set of tight, consistent messages for use across all of your sales and promotional media.

This golden thread serves as a reference tool, allowing sales and marketing to consistently “sing from the same hymn sheet” across all your media and in all of your sales conversations:

• • • Sales presentations
    • Website
    • Proposals
    • Content (including brochures and other promotional collateral)
    • Social media