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Promotional Materials

Home Services For …For MarketingPromotional Materials

More Effective Marketing

Promotion is heart the heart of business growth because it’s the necessary precursor to successful selling.

You can only sell when you have previously generated leads. No leads, no prospects. No prospects, no sales. No sales … well, you’re in trouble!

Selling is always most effective when preceded by effective outreach marketing (promotion). But when does selling start and marketing end? Stuff can definitely get lost or ignored in this “responsibilities gap”. (The issue of “Sales and Marketing Alignment”.)

Quantum steps up the plate to provide marketing professionals with the requisite media materials essential for the successful promotion of your products and services.

Most of these tools are digital, and include brochures, posters, presentations, proposals, websites and other types of collateral.

There are 10,000s of agencies out there with offers in these areas. So why come to us?

The difference is that we go far deeper than the pretty gloss that ends up on the page, the card, the slide, the screen …

… because the gloss only sticks when duly underpinned by enduring relevance and audience appeal.

If you commission Quantum to assist with your promotional drive we will rigorously – sometimes even painstakingly – work with you to establish your business purpose, your intended audience, your real value to that audience and how best to construct your sales story to meet your business drivers.

And if your new promotional tools will end up in the hands of salespeople, we will – optionally – train your teams to use the new tools most effectively, whether the new tool is a sales presentation, a proposal template, a video for use in a Teams call or a brochure.

“He [Duncan Cranmer of Quantum] has the ability to take complex ideas and simplify them – so that the audience quickly understands the benefits they will get from us. We have been particularly impressed by the eye-catching graphics.”

Programme Director, Healthcare

Quantum’s Promotional Materials service include:

      • Value – Value Proposition (VP) definition and enhancement
      • Design – including presentations and proposals (plus templates)
      • Video – short promotional video pieces
      • Collateral – case studies brochures, posters, flyers etc.

Value

Design

Video

Collateral

Value – Let us Help Uncover your True Value

If you commission Quantum to assist with promotional we will rigorously – sometimes even painstakingly – work with you to establish your business purpose, your intended audience, your real value to that audience and how best to construct your sales story to meet your business drivers.

And we’ll optionally train your teams to use the new tools most effectively, whether the new tool is a presentation, a proposal template, a video for use in a Teams call or a brochure.

Great Design is Essential Now

Let’s Get Designing! The bottom line is that great design is essential these days.

And with so much great design already out there you’ll need to do something rather special to stand out and have your voice heard above the ruckus.

Quantum partners with companies and brands to create and deliver digital promotional solutions, so you can better compete in your market.

Our Promotional Services include:

      • Strategy
      • Brand and Digital Strategy
      • CRM
      • Brand Identity
      • Content Design & Creation
      • Graphics
      • Presentations and templates
      • Proposals and template
      • Website development

Video and Decision-Making

Over 1 billion videos are watched every day on YouTube alone, and that number rises exponentially.

Ninety percent of business buyers say that video helps them make purchasing decisions (Social Media Today).

Marketeers like video because it can deliver a potentially huge Return on Investment (RoI) across a wide and ever-growing range of platforms and channels.

But if you’ve not created or commissioned promotional video previously – or have not been happier with earlier results – you may be wondering about how to get a really strong video to showcase your services or products.

Given that 9 out of 10 purchasers are influenced by video, how could you leverage video so that buyers buy from you?

Collateral and Content

“Break the ice” with impactful promotional collateral.

Then help seal the deal with strong, relevant, resonant content in your sales presentations and proposals.

Promotional Collateral – Marketing

We’ll help you better promote your products, services and company with a suite of promotional media which includes:

Banners

Biographies

Blog Posts

Brand

Case Studies

Company Awards

Corporate Presentation/s

Digital Customer Magazine

E-books

Email Signatures

Explainer Videos

Infographics

Loyalty Discounts

Mission

Newsletters

Partner Logos (Lists)

Podcasts

Portfolio

Press Mentions

Product Catalogue

Product Comparison Page

Testimonials

Website

Content – Selling

Promotional collateral is viewed by salespeople as the “pretty stuff” developed by Marketing that they can take to their sales meetings and use as a point of discussion with prospects at the start of a new deal (or at least a new sales cycle).

Content is different from collateral because now we know who’s interest has been piqued by our materials. We are now in a conversation with people. We are selling …

… which is why sales presentations and proposals – which rely heavily on content – have to be seriously tailored and crafted for the recipient audience and readers.

Creating compelling content demands audience-centric Value Propositions, telling differentiators and telling win themes.

In other words you have to answer the question – “why you?”.

Because that’s always THE question your prospects ask.

So this is the question that we’ll help you answer when you need content to help you win the deal.

Value

Define / Refine your VP

Design

Eye-catching Visuals

Video

Concise, Telling Promotional Video

Collateral

Everything for your Campaign

“Duncan Cranmer [of Quantum] has had a major impact on the quality of the proposals submitted to clients and our final presentations, as well as helping define and improve our internal systems and processes.”

CEO, Healthcare, Watford

Services for Marketing

  • Your Value
  • Differentiation
  • Go to Market Strategy
  • Presentations
  • Proposals
  • Promotional Materials
  • Training, Coaching and Support

Solutions

  • Killer Sales Presentations
  • The Winning Proposal
  • Superior Sales Performance
  • Promote your Solutions

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Testimonials

  • These guys bring real rigour to developing top class, high value proposals … the results have been outstanding.

    Chief Executive Officer
    GTD Healthcare
  • [They’ve had] a major impact on the quality of the proposals submitted to clients and our final presentations, as well as helping define and improve our internal systems and processes.

    CEO
    Harmoni (Healthcare Provider)
  • The sales proposals and presentations that they developed with us were outstanding … their role in delivering key sales wins in London and in the South West was absolutely invaluable

    Chief Commercial Strategy and Marketing Officer
    Health Tech
  • I gained a tremendous amount from the workshop on how to structure and present

    Business Engagement Manager
    Major bank
  • In six weeks Quantum helped grow our funnel by £65m, £31m of which became closed business within four months – a fantastic achievement!

    Strategy and Marketing Director
    Care UK (Healthcare Provider)
  • I am always impressed by his [Quantum Director’s] dedication to the client, eye for detail and his innovative ways of thinking. It’s great to have him on board!

    Managing Director
    Design Agency
  • [Quantum’s  director] is a strategic thinker and skilled facilitator … quick on his feet and able to command an audience. Highly professional and easy to work with … an asset to any organisation and someone I highly recommend.

    EMEIA Service Quality Lead
    Top 4 Consulting Firm
  • [They undertook] a root and branch review of our sales function and recommend key improvements …  [plus] honed our sales messages and developed a new corporate sales presentation … throughout [we were] impressed [by their] … thoughtfulness, professionalism and dedication.

    Group Marketing Director
    Healthcare
  • I just closed one out of my two sales deals that we discussed on the course … I am very grateful for all I have learned … thank you from Switzerland.

    Sales Executive
    Global Fin Tech
  • A really strong presentation was going to be essential …  [they] … created a version that was visually very impressive … and thoroughly engaging for the audience … a job well done!

    EMEA Project Director
    Canon
  • [They have] the ability to take complex ideas and simplify them – so that the audience quickly understands the benefits they will get from us.

    Programme Director and Bid Controller
    UK Health Tech

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