What’s in a Word? (Video)
Sell more by using better words. Compel your prospects to buy from you by harnessing the power of words. Be more positive and audience-centric in the way you use words in all sales interactions.
Set Yourself Apart
Strong differentiation sets your capabilities apart from the capabilities of others.
Weak differentiation – conversely – is where you are simply describing a feature, then failing to provide details of any associated benefits, nor offering up any supporting evidence
In helping develop your critical differentiatiors, Quantum engages with key members of your marketing team, sales personnel and other nominated senior participants in a “kick-off” meeting.
Securing the early involvement of the key players fosters shared ownership of the differentiators once they have been agreed, meaning that everyone fully commits to your new and refined messages right from the outset.
The Golden Thread
You’ve then got yourself a “golden thread” – a set of tight, consistent messages for use across all of your sales and promotional media.
This golden thread serves as a reference tool, allowing sales and marketing to consistently “sing from the same hymn sheet” across all your media and in all of your sales conversations:
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- Presentations
- Website
- Proposals
- Promotional media
- Social media
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“Duncan Cranmer [of Quantum] has had a major impact on the quality of the proposals submitted to clients and our final presentations, as well as helping define and improve our internal systems and processes.”
CEO, Healthcare, Watford
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