What’s in a Word? (Video)
Sell more by using better words. Compel your prospects to buy from you by harnessing the power of words. Be more positive and audience-centric in the way you use words in all sales interactions.
Compelling Value Propositions
Quantum develops powerful sales and marketing messages that resonate with your audiences, prospects, followers, and customers, compelling them to take action with you.
60% of typical purchasing decisions are fully completed before today’s decision makers even engage with the salespeople of their potential suppliers. The canny sales organisation knows this, so has already adapted its ways of selling to accommodate this paradigmatic shift.
The rise of the internet and social media means that buyers have a huge amount of information about your products – and your competitors’ – at their fingertips.
This means that your business offers really must shine when purchasers do come into contact with your promotional material, your sales professionals, your sales presentations and your proposals.
How to Shine?
The way to shine is to differentiate …
… differentiating during sales cycles and with your online promotional media prior to sales cycle commencement.
The inability to differentiate your solution and your company results in your prospect buying from your competitor or – more likely – not buying anything at all.
Poor differentiation also means that your solution may be seen as “commoditised”, putting you on the back foot, under pressure to discount your price or lose the sale.
