“Our value proposition is unique in the marketplace. But once our prospects understand our unique value add we are well on our way to making the sale. But the hard bit is keeping the prospect with us long enough for them to see that our offer really is unique. This is where Octiv (formerly TinderBox) comes in. From the very first telephone contact through to signed contract, Octiv helps our sales team speedily follow up all our sales engagements with relevant, customer-specific, cloud-based beautiful content. Octiv is helping us keep our prospects with us all the way to deal closure.” – Sales & Marketing Director, de Poel Ltd
Who are de Poel?
de Poel is the leading expert in the temporary recruitment industry. With a significant client base across many sectors, a managed spend of over half a billion pounds, and weekly engagements with over 1,000 partners, de Poel is helping some of the biggest companies in the UK fulfil their staffing needs.
When people think of temporary recruitment they automatically think “temping agencies”. de Poel meets the temporary staffing needs of some of the most respected companies in Britain, but is not a temping agency. And this is the key aspect of de Poel’s value proposition that needs to be clearly communicated to and understood by prospects. Which is where we came in with Octiv.
Now de Poel is able to quickly and professionally follow up all their engagements with prospects using Octiv to deliver engaging relevant and specific collateral.
The collateral looks fantastic, whether the prospect is viewing it on a PC, their phone or a tablet.
And at every turn de Poel is able to fully differentiate a special value proposition, quite beautifully.